Introducing the Softest Organic Loungewear on Earth

There’s softness, and then there’s this. Our new (and undeniably essential) loungewear collection, crafted from 100% GOTS certified organic pima cotton, is here just in time for the fall season. Thoughtfully designed, endlessly wearable and luxuriously soft, this five-piece capsule blends comfort, sustainability and style for every moment of life at home and beyond.

Worn and loved by our brand ambassador Rocky Barnes, the collection debuts as part of The Place Where Nature Dreams, our fall campaign shot on the windswept coastlines of Big Sur by renowned photographer Ben Watts. As someone who values both comfort and clean living, Rocky is the perfect person to help us introduce this new collection.

"I live in loungewear, so finding pieces that look cute, feel amazing and are made without toxins is so important."

- Rocky Barnes

Pictured above: Women's Pima Organic Knit Tank Top and Women's Pima Organic Knit Jogger in Black

Clean Comfort, Redefined

While most loungewear promises comfort, our new collection brings clean comfort—free from synthetics and toxins. Conventional loungewear can often contain harsh chemicals like formaldehyde, phthalates and PFAs, which help the clothing resist wrinkles and maintain color. These chemicals can be absorbed into your skin while you wear them, potentially affecting your overall health and well-being.

Our organic pima cotton is not only certified to the highest global standard (GOTS), but is also cultivated and processed without compromise. That means no pesticides, no GMOs and no harmful finishes—just pure, breathable cotton that’s safer for you and gentler on your skin.

For anyone committed to living more intentionally—eating clean, choosing natural skincare, reducing environmental impact—this collection is the next step in a truly toxin-free lifestyle. Because what touches your body every day matters just as much as what goes in it.

Pictured above: Women's Pima Organic Knit Tank Top and Women's Pima Organic Knit Wide Leg Pant in Plum Blossom

The Pima Collection

With five foundational pieces and four nature-inspired hues, each garment is designed to be mixed, matched and lived in. Choose from the women's tank top, tee, henley, jogger and wide leg pant (or better yet, get them all).

Relaxed yet refined, each silhouette gently skims the body for a flattering, effortless fit. Whether you're easing into your morning routine, flowing through a home yoga session or running errands around town, this collection is designed to support it all—lounge, life, and rest. We even created a tee for men, crafted with the same organic pima cotton and easy softness. 

And the best part? These pieces only get softer with every wash and wear. 

Pictured above: Women's Pima Organic Knit Henley and Women's Pima Organic Knit Jogger in Twilight Blue

A Natural Evolution

For over 30 years, Coyuchi has set the standard in organic home comfort. Our new loungewear collection is a natural extension of that legacy—created with the same uncompromising commitment to sustainability, softness and enduring quality. It’s a new way to live with Coyuchi, and one that’s been worth the wait.