Yes. When I talk about regenerative agriculture and what it is, you see that the principles that we hold for it are simple. The most clear concept I can convey about it is: the production of food, fiber, fuel and medicine in a way that increases the health and vitality of our water systems, our soil systems, increases biodiversity and provides security, resiliency and health for our human communities. Those are the four pillars that we hold regenerative agriculture on: soil, water, biodiversity, and then the human element. If you’re always returning to these principles and you’re taking action in service of those principles then I think you’re on the right path to regenerating systems of agriculture.
This collective pause seems to have allowed everything and everyone to slow down. How does regenerative fit into this narrative of slowing down and returning to the root of things?
I consider the role I’m playing in this movement and engaging with Coyuchi as being a resource. Someone that can help to connect Coyuchi as an organization to the source of its inspiration and the energy that invites you to do the work that you’re doing. The fact that Coyuchi exists—and holds true to its founding principles today—can be traced back to the essence of the founder who was really inspired by the potential of creating a brand in service of organic agriculture, organic fiber production, healthy organic clothing and textiles that customers are able to surround themselves with for the health of their family and loved ones.
When we think of regenerative agriculture, both as a movement and in the context of simplicity, it has the ability to reconnect people to the source of why they like food. Food has been abstracted so much to, “Oh I love that smoky, grilled flavor of barbeque,” or “I love that amazing sweet complexity of fruit and of honey.” We’re dissecting molecules to get as close to the feeling of why we like food, instead of celebrating the food and the process it takes to make it to our plate.
People are yearning to take part in some aspect of tending to something beyond themselves that is giving back. How can regenerative agriculture help humans, and all living things, not only survive but to thrive as well?
In this new trajectory that we’re on to create a new world I think that people are starting to look at food, textiles and regenerative agriculture in how their actions and investments and decisions can truly support a larger system.
To take action and to make decisions from the perspective of, “how did this serve a larger system in which I’m seeking change?” It’s something that many are starting to consider and I think at its core that’s how Coyuchi has operated in wanting to shape the fiber industry. For us, we want to shift the system of agriculture and agricultural production, so every decision we make comes back to that.
It’s really heartening for me to see people reaching out and truly wanting to know who the producers are who grow the best meat, dairy, and animal crops, but also a lot of conversations around the benefits of regenerative agriculture as people start to shift their mentality from doing less harm, to doing good in the world. Humans realizing that we can actually create a better world by our mere existence, is a place where I don’t believe many people were operating from in the past. I think regenerative agriculture is just a component of a larger movement toward a regenerative culture and meditation—we really need to change the way we think and the way we consider ourselves as humans.