What is bioSoft?
miDori bioSoft is a textile softener which provides treated fabrics with a natural, smooth, luxurious hand.
What makes bioSoft different from other softeners?
Unlike many conventional softeners, miDori bioSoft is neither based on crude oil nor animal fat.
How does bioSoft make a difference for the Earth?
miDori bioSoft is based on renewable raw materials rather than finite ones like crude oil. We use an industrial plant seed oil, so it's not in competition with the food system. By doing so, we can achieve a positive impact in terms of CO2 footprint and greenhouse gas emissions when compared to conventional oil-based softeners, and it doesn't drive food prices up globally. Because our softener is biodegradable, it also won't interfere with recycling and upcycling processes.
What can consumers do to ensure they are advocating for safe chemicals?
Currently the best consumers can do is buy from and voice support for brands like Coyuchi, brands that go the extra mile to create transparency around what is inside the fabrics they sell and not stop at the fiber level.
It is a complex topic as consumers can't really see or feel what kind of chemical is inside the product they buy. Standards like Tox Services' Full Material Disclosure™, CPA’s GreenScreenor Levi's Screened Chemistry program do evaluate the chemicals used based on its hazard potentials and need to be complimented for doing so.
I believe we also need a shift in consumer mentality. If we continue to search for and buy the lowest-cost textile product that we throw away a few months later, then all we do is influence the industry to behave in the wrong way.
The best thing for our environment is choosing textile products that can be used for a long time and are produced using screened chemistry—they have the lowest environmental impact by far. Brands like Patagonia that endorse this concept are industry role models to me.