1% For The Planet

1% For The Planet

Cayla Zelanis

Coyuchi is incredibly proud to be a member of the 1% for the Planet global network.

What is 1% for the Planet about?

Founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Matthews (former owner of Blue Ribbon Flies), 1% for the Planet is a global network of businesses, organizations, and individuals working together towards one common goal: to create positive environmental change in order to protect the future of the planet.

1% for the Planet is committed to creating support for six areas of focus: climate, land, water, food, wildlife, and pollution. Members of 1% for the Planet contribute directly to the nonprofit environmental organizations of their choice. Each organization in the network is approved based on referrals, track record, and environmental focus. As of 2019, 1% for the Planet has an expanding network of over 3,000 business members, with thousands of nonprofit partners in 90+ countries. 

So far, 1% for the Planet has raised more than $265 million in support of nonprofits who work hard to protect the planet. We've proudly made our pledge to 1% for the Planet with a portion of the annual sales from our Fair Trade and Fibershed products.

Where exactly does our 1% go?

Our 1% For The Planet contribution goes directly toward our partnership with Fibershed — a network that helps combat climate change through carbon-neutral farming. Carbon Farming is an approach to land stewardship that, when implemented holistically, has an ability to return more carbon to the earth than it releases. This critical method has the potential to restore the balance of the carbon cycle and fight climate change, all while building resilience to drought and increasing our agricultural productivity, naturally.

Fibershed develops regional and regenerative fiber systems on behalf of independent ranchers, helping them to implement carbon farming methods on their land. Fibershed's support benefits both The Jensen Ranch and Stemple Creek Ranch, the sources of our treasured Climate Beneficial Wool collection.


In addition, our 1% For The Planet contribution also goes directly toward our partnership with Fair Trade USA, who provide traceable and transparent supply chains, and ensure sustainable livelihoods to the people who create Coyuchi products. Along with choosing Fair Trade suppliers, Coyuchi also elects to pay an additional cost for every Fair Trade Certified™ product made (the Fair Trade premium), which is deposited into a worker-managed Community Development Fund. We are happy to create products that support the well-being of both our communities and natural resources. By choosing Fair Trade Certified™️ products from Coyuchi, you'll help to reduce poverty, increase opportunity, and improve the quality of life for these farmers, workers, and their families.


We urge other businesses to join this movement. With the contribution of 1% of annual sales to environmental non-profits, we can collectively create positive environmental change. 


Related Articles: Climate Beneficial WoolFair Trade