How We Support Farm Communities
Coyuchi’s commitment to using only natural, sustainably grown, organic fibers has led to partnerships with smallholder farming communities like CHETNA, supporting and empowering people in vulnerable regions that produce an outsized proportion of global food/fiber.
Managed by a women-led team and overseen by a governing council, CHETNA reaches out to more than 36 districts and 1,930 villages in three Indian states through its programs and publications. Their organization includes academic and research experts in the fields of health, nutrition, education, communication, and gender — with a special focus on the well-being of women, children, and young people.
Coyuchi's purchases from CHETNA have supported 5,242 men, women, and children from farming families (average family size is 4.5 members/family). 286 of those farmers are female.*
Young people in low-income-earning farming communities often migrate to cities to look for work opportunities. Fair Trade prices and premiums create an incentive for young people to stay in the farming industry and keep their families together. With adequate education and literacy, farmers report higher self-esteem, better access to job opportunities, and an ability to assist their uneducated peers, often taking up leadership positions in their communities.
In addition to CHETNA, Coyuchi has purchased an estimated 283,000 pounds of seed cotton (whole seed & lint — not ginned) and paid $14K+ in premiums to cotton farmers through our partnership with Pratima and Chetna*. For every Fair Trade Certified™️ factory product purchased, a premium is paid that goes directly into a worker-controlled fund. In order to create a space for workers to use their voices in the workplace, the team democratically elects a Fair Trade Committee who determines how this premium will be best distributed.