One of Winter’s Simple Pleasures
With the first cool evenings and crisp mornings of fall, our thoughts turn indoors: to laid-back gatherings with good friends and good food, robe-wrapped weekend mornings sharing the newspaper and a pot of coffee, game night with the little ones and bedtime stories by candlelight, to that indefinable sense of coziness, contentment and well-being the Danes call hygge.
Hygge is a feeling, a state of being, a way of living that celebrates simple pleasures. It’s something the Danes actively create in their lives and in their homes to brighten the long northern winters. And, happily, it’s a concept that’s catching on here in America too. For us, it comes from slowing down, taking time each day to appreciate life’s quiet beauty and surrounding ourselves with things that bring warmth and comfort.
Coyuchi’s Cloud Brushed Flannel is one of those things. Made from thick yarns of pure organic cotton, loomed in a strong, plain weave, it’s brushed multiple times on both sides. This unique process, developed by our partner mill in Portugal, makes Cloud Brushed flannel the plushest, coziest choice for bedding, robes, and sleepwear. It’s deliciously soft and warm—even on the coldest nights—and exceptionally pill-resistant, too, so it feels amazing wash after wash and season after season.
In Undyed, Alpine White, or dyed with low-impact pigments to create soft heathered hues, printed patterns, and yarn-dyed stripes, our Cloud Brushed Flannel is comforting to you and kind to the planet. That’s what we mean by “Feel-Good Flannel.” We can hardly wait for winter to arrive.