At Coyuchi, we're always working hard toward greater sustainability and a smaller ecological footprint. So when we see a colleague in the textile industry taking a big step in the right direction, we're impressed and inspired. Such was the case recently, when we heard about The North Face's Backyard Project.
In partnership with Fibershed, they set out to create a line of products responsibly sourced and manufactured entirely within 150 miles of their San Francisco Bay Area headquarters. And they came really, really close. Using naturally colored Fox Fiber cotton (from Northern California) and Sustainable Cotton Project cotton (from the Central Valley), they created hoodies that were cut and sewn here in the East Bay, not far from our own Berkeley offices. The cotton was spun and knit in the Carolinas—the only part of the cycle that broke the 150-mile rule.
The limited-edition, undyed cotton Backyard Project hoodie arrives in a recycled cardboard box, with a card explaining its genesis and a Fox Fiber cotton boll tucked inside. We admire The Backyard Project from start to finish, and applaud The North Face for their audacious idea and amazing execution.