How it's made: The Aari Collection

Crewel Embroidery, or Crewelwork, also known as Aari embroidery, is a decorative form of surface embroidery that traditionally used wool to follow a design outline applied to the fabric. The origin of the word crewel is unknown but is thought to come from an ancient word describing the curl in the staple, the single hair of the wool. The technique dates back over a thousand years.

For fall we combined traditional Crewel with a modern, intricate pattern. We designed it in two of our favorite seasonal colors: festive carmine red and calming royal blue. Crafted of 100% organic cotton and embroidered using a hand-guided machine (see images below), a single duvet takes over sixteen hours to make. Soft to the touch and substantially stylish to the eye, we hope you enjoy what we see as a work of art.


Above: Our factory using the hand-guided machine to embroider fabric.

A firm fabric is required to support the weight of the stitching. Special crewel needles with a wide body, large eye and a sharp point are required. The design outlines on paper are pricked with a needle to produce perforations along the lines. Powdered chalk or water-soluble ink is then forced through the holes onto the fabric using a felt pad or stipple brush in order to replicate the design on the material.

Kazakh rug chain stitch embroidery, Wikipedia.

Above: Illustration of our North Country Collection. The embroidered frame is placed just slightly over the edges of the bed for a dramatic, sophisticated frame.

Above: The North Country Collection, new for Fall.